FOOD & DRINK

While total consumer spend on food and drink has matured in the developed economies, competition and innovation has intensified as companies have sought continued growth.  As a consequence food and drink players have looked for new product and market opportunities to fuel expansion.  At the same time price has been squeezed by powerful retailers, limiting the potential for experimentation and increasing the need to win first time.

In this difficult competitive environment, good intelligence is at a premium.

• EJC projects within food and drink market have varied from studies of innovation and competition, to market analysis, advertising and distribution

Recent research programmes include:

• Vinegar labelling in Asian countries
• Danone Group R&D
• The liqueur market in Germany