ADVERTISING AND MARKETING

Research for advertising agencies and companies is a core part of our business. Every year we undertake over 40 projects in this area, covering developments in Europe, the USA, and Asia. The rapidly changing and exciting nature of this sector, with its large number of new products, as well as new advertising and marketing techniques, is reflected in the way we respond to clients. Not only do we supply them with new ideas, evaluations of successes and failures, and in-depth strategic analyses, we also present our findings in a stimulating and visual way, fully reflecting the vibrancy of the sector.

• Topics range from new marketing case studies and global branding strategies of successful corporations to analyses of specific product sectors from haircare in Europe to mobile phones in Korea.

Recent research programmes include:

• Advertising agency corporate universities
• Diversified advertising service (DAS) companies
• Global hit products
• Mega agencies in China
• The communications strategies of Nokia and Samsung in Europe
• Trends in agencies worldwide
• Media neutral planning (MNP) agencies in Europe
• Photographic markets in France, Germany and the UK
• Marketing communication and consumer behaviour companies
• Agency review and audit companies in the UK and the US